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GRAPHIC DESIGN

Spoosh - Overnight Oats Branding & Packaging

Branding | Packaging Design | Illustration

Branding | Packaging Design | Illustration

Spoosh Overnight Oats is a branding and packaging project developed around a simple, distinctive concept. Combining playful visual elements with a clean, contemporary design approach, the identity creates a memorable shelf presence while communicating the product’s overnight preparation process. The result is a cohesive brand experience that supports product recognition and future growth.

About the project

About the Client

Spoosh Overnight Oats is a ready-to-eat oat-based meal prepared overnight in milk and enjoyed the next morning. Designed for convenience and everyday nutrition, the product serves as both a practical breakfast option and an ideal pre-workout meal. We developed a distinctive brand identity and packaging system that communicates simplicity, freshness, and accessibility across the product range.

Packaging design overview of banana blueberry flavor GRAPHIC DESIGN
Packaging design overview of banana blueberry flavor
Packaging design overview of mango coconut flavor GRAPHIC DESIGN
Packaging design overview of mango coconut flavor
Packaging design overview of strawberry & cream flavor GRAPHIC DESIGN
Packaging design overview of strawberry & cream flavor
Packaging design overview of banana chocolate flavor GRAPHIC DESIGN
Packaging design overview of banana chocolate flavor
Packaging design overview of apple cinnamon flavor GRAPHIC DESIGN
Packaging design overview of apple cinnamon flavor
Packaging design overview of tiramisu flavor GRAPHIC DESIGN
Packaging design overview of tiramisu flavor
Presentation of design front & back view GRAPHIC DESIGN
Presentation of design front & back view
Presentation of design front & back view GRAPHIC DESIGN
Presentation of design front & back view
Presentation of design front & back view GRAPHIC DESIGN
Presentation of design front & back view
The illustrations for the 6 flavors GRAPHIC DESIGN
The illustrations for the 6 flavors

A brand that turns simplicity into ritual, Spoosh transforms overnight oats into a dreamy, design-led breakfast experience where playful visuals meet clean, modern packaging.

Spoosh logo guidelines GRAPHIC DESIGN
Spoosh logo guidelines
Spoosh logo design "Spoosh" GRAPHIC DESIGN
Spoosh logo design "Spoosh"
Moon & star shaped design  GRAPHIC DESIGN
Moon & star shaped design
"Overnight Oats" logo design GRAPHIC DESIGN
"Overnight Oats" logo design
Overnight oats final logo GRAPHIC DESIGN
Overnight oats final logo
Full suite of Overnight oats packaging visuals. GRAPHIC DESIGN
Full suite of Overnight oats packaging visuals.

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