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GRAPHIC DESIGN

Spoosh - Overnight Oats Branding & Packaging

Branding | Packaging Design | Illustration

Branding | Packaging Design | Illustration

About the client

In today’s fast-paced routines, quick meal choices often lack real nutritional value, leaving us low on energy soon after. Spoosh was created to offer a better alternative: high-quality, balanced meals made with fewer, clean ingredients and no unnecessary additives. Its first product, Overnight Oats, is a protein, and fiber-rich option prepared effortlessly the night before - a convenient, nourishing solution for busy mornings, demanding workdays, or an energizing pre-workout boost.

The Spoosh Overnight Oats project is a cohesive branding and packaging system that blends playful storytelling with clean, contemporary design. The visual identity leans on soft, dreamy cues, such as moon and star motifs, to subtly reference the “overnight” concept, while maintaining a minimal and modern aesthetic that feels fresh and shelf-ready. The typography appears friendly yet confident, balancing approachability with clarity, and the packaging system seems thoughtfully structured to ensure consistency across product variations. Overall, the project demonstrates a strategic alignment between concept, naming, visual language, and consumer experience, elevating a simple breakfast product into a distinctive lifestyle brand.

About the project

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Packaging design overview of banana blueberry flavor GRAPHIC DESIGN
Packaging design overview of banana blueberry flavor
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Packaging design overview of mango coconut flavor
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Packaging design overview of banana chocolate flavor
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Packaging design overview of apple cinnamon flavor
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Packaging design overview of tiramisu flavor
Presentation of design front & back view. GRAPHIC DESIGN
Presentation of design front & back view.
Presentation of design front & back view. GRAPHIC DESIGN
Presentation of design front & back view.

A brand that turns simplicity into ritual, Spoosh transforms overnight oats into a dreamy, design-led breakfast experience where playful visuals meet clean, modern packaging.

Clean custom logo design of the Spoosh wordmark, a stylized font with unique letter shaping. GRAPHIC DESIGN
Clean custom logo design of the Spoosh wordmark, a stylized font with unique letter shaping.
Final colored logo design GRAPHIC DESIGN
Final colored logo design
Creative iconographic design element inspiration GRAPHIC DESIGN
Creative iconographic design element inspiration
Logo concept GRAPHIC DESIGN
Logo concept
Finished colored logo design for the "Overnight oats" GRAPHIC DESIGN
Finished colored logo design for the "Overnight oats"
Full suite of Overnight oats packaging visuals. GRAPHIC DESIGN
Full suite of Overnight oats packaging visuals.
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