74 Amfitheas Avenue, 17564, Paleo Faliro, Athens / Greece
| T: +30.2109230420 | E: info@noetik.gr
GRAPHIC DESIGN
About the client
SWAN filters are the first filters for twisted cigarette sticks, with huge recognition and a leading position in the international and Greek market.
For the new Swan filters packaging, we took an approach that is clean, chic, and minimalistic. We chose 3 strong Pantone colors for each filter package -extra slim, classic slim, and menthol- color-coding the variation of filter offerings by the brand.
This decision was not only design, but also strategy-oriented, as the customers start to develop a clear relation between the products and the color of the packages.
Α subtle, yet elegant silver Pantone is used for the logo and information on the front of all the packages, unifying them and adding a touch of sophistication to the overall simplistic design.
About the project
SWAN filters are the first filters for twisted cigarette sticks, with huge recognition and a leading position in the international and Greek market.
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