SWAN Filters Packaging

For the new Swan filters packaging, we took an approach that is clean, chic, and minimalistic. We chose 3 strong Pantone colors for each filter package -extra slim, classic slim, and menthol- color-coding the variation of filter offerings by the brand.

This decision was not only design, but also strategy-oriented, as the customers start to develop a clear relation between the products and the color of the packages.

Α subtle, yet elegant silver Pantone is used for the logo and information on the front of all the packages, unifying them and adding a touch of sophistication to the overall simplistic design.